VIRTUALL PRO

Extensive user research focused on Gen Z’s use of AR and 3D on social media led to the development of three interactive AR filter jackets. Findings showed a preference for digital accessories beyond real-life limitations. To embody Virtuall Pro’s mission of blending physical and digital worlds (phygital), a repurposed 3D vest was used, featuring both conventional and AR-enabled sides. Prototypes included a lava-themed jacket, one with simulated hair growth, and another with tribal-inspired metalwork. The T-shape design was later used as a filter on Snapchat & TikTok, resulting in Virtuall Pro’s highest engagement rates yet.