01

Leclisse, a newly established jewelry brand and design studio founded by Claes Peter, former industrial designer at Heliot Emil, and Oscar Juul, required a website that would reflect their dynamic, minimalistic, and industrial brand identity, both in form and function.

02

MOODBOARD AND IDENTITY

Inspired by designers such as Helmut Lang, GmBH, and the studio’s own projects and jewelry, the vision for the website was to embody a classic, industrial aesthetic with bold, futuristic elements. The design needed to balance a timeless look with a forward-thinking approach.

03

DESIGN AND PROTOTYPING

An industrial approach to the design was made consisting of a unified and symmetric design. A clean and simple interface that allowed structured under the hood javascript to display arrays of images in an aestheticalyl unified manner, following both form and function. 

04

DEVELOPMENT

With the help of the javascript framework for interactive 3D, three.js, the studio’s own signature jewelry work as an identity marker displayed on the home page.  The entirety of the website is written in html, css and javascript with a rather complex software structure to enable the responsiveness of the site.